HALF + HALF
MUCK LAB
I SEE YOU NOT SEEING ME
BEETNIK
LA BALLOON ROUGE
UNDER COVER
I LOVE TEAPOGRAPHY
VINYL FEST
CODE
SIMI VALLEY
POKETO "LITTLE ONES"
AUTHOR BUCKET

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ABOUT
RESUME

SIMI VALLEY

The revamping of Simi Valley’s brand image stems from the relationship Simi has with Hollywood’s film industry. Simi Valley and Hollywood have been a partner in film for over a 100 years and are still going strong. With this relationship in mind, I chose to design Simi’s new brand as a love story, or better yet, a love affair. What most people don’t realize is that a majority of Hollywood films are not actually filmed in Hollywood itself, but rather around neighboring towns. In order to share this rich history, I projected personas on Simi Valley and Hollywood as secret lovers destined to be together forever.

The brand was finalized in a 66-page book that reveals the hidden secrets behind Simi Valley's history with Hollywood's film industry. Other components include a letter head, stationery, and a website (currently not featured in this page).

To view this book in its entirety, please click HERE