HALF + HALF
HALF+HALF is a micro brand for nationally renowned company Hood Dairy. The mission is to provide consumers with a product that can be freely mixed and matched with its complementary flavor. Half+Half offers over 100+ different combinations of chocolates, cheese, and butters. The final design of this project lives through a 55-page brand book that was created as a way of visually discussing the identity and emotions developed throughout the brand.
To view the Half+Half brand book in its entirety, please click HERE
The brand was explored through multiple design vehicles from package design to publication design. Elements created include an identity system, branding, product design, and promotional giveaways
Who Am I >>
Elizabeth Beasley is a graphic designer located in Westerville, Ohio. She is currently working for Abercrombie & Fitch as an Assistant Designer for Gilly Hicks Graphic Tees. In May of 2013 Beasley graduated from the Maryland Institute College of Art (MICA) in Baltimore, Maryland where she earned a BFA in Graphic Design, a Minor in Art History, and a concentration in Curatorial practices.