HALF + HALF
MUCK LAB
I SEE YOU NOT SEEING ME
BEETNIK
LA BALLOON ROUGE
UNDER COVER
I LOVE TEAPOGRAPHY
VINYL FEST
CODE
SIMI VALLEY
POKETO "LITTLE ONES"
AUTHOR BUCKET

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ABOUT
RESUME

HALF + HALF

"HALF + HALF" is a hypothetical micro brand for nationally renowned dairy company Hood Dairy. This brand was designed to produce a series of products that provide its consumers with a variety of choices by pairing up complementary flavors. We strongly believe that in order for taste to truly be appreciated it must be enhanced with its better half.

HALF + HALF offers over 100+ different flavors of chocolates, cheese, and butters that can freely be mixed and matched as a way of bring variety to the table. The final design of this project lives through a 55-page brand book that was created as a way of visually discussing the identity and emotions developed throughout this brand. The brand book touches upon HALF + HALF's mission, logo design, various marks, the vehicle, the audience, and the product. HALF + HALF was designed with a younger audience in mind; creating a brand that had a bolder, more aggressive feel when compared to its leading competitors.



To view this book in its entirety, please click HERE